By this point, you might have heard everyone talk about keywords, meta tags, titles, descriptions, headers and on, and on. This is known specifically as on-page optimization. That is all important, of course, but that is only half of the equation. To win the popularity contest that is search engine optimization, you are going to need to put some time into making your site look like a popular destination, at least to Google. This aspect of SEO is known as off-page optimization. This includes back links, directory submission, social media syndication, social book marking, blogs, and article submission websites. This helpful video will walk you through the various aspects building link popularity.
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