What Are The 5 Things to Include in Any Web Design?

Posted by | October 16 | Digital Marketing & Strategy, Web Design

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Web design is an important part of online presence, and not just from an aesthetic perspective, but for doing well on search engines and overall customer experience. If you want good online visibility, you need to do your best to keep your website up to date and interactive. Your web designer, in fact, determines the destiny of your online business, and in today’s landscape, that can be a sobering reality check. Sometimes even an attractive and appealing website may fail to deliver the required sales on account of other factors like poor navigation, irrelevant images, too many distractions or lack of business focus. Outdated technology or older ideas without any innovation can cost you severely, considering your competitors are literally millimeters away on the same search engine page.

What skill set should an effective web designer possess? What impact will your web design have on your customers? What should be your priority before designing your website? These are important issues to consider, because these factors can result in either a near-perfect website that is both search engine and customer friendly, or it could go the other way entirely.

5 Things to Include in Every Web Design:

1. User friendly environment: Your website should be designed in such a way that it is friendly and appealing to your customers. Your website should not be crowded with all the information you have about your company. At the same time it should not look like a barren wasteland either. Nothing drives visitors nuts like either of these extremes. Simply distill the information down to the equivalent of freeway signs so they know what to click on next. Present your products or services clearly, and offer “read more” buttons if visitors want to go in depth.

2. Easy navigation: A site’s success rate can be determined by its navigability. Sites with poor navigation fail even if they have a robust design. If your customers can find exactly what they need with a single click, then congratulations, you are definitely on the right path. All important info should either be on the homepage, or one click down with very few exceptions.

3. Special features: Now we are entering love/hate territory. Do you remember the flash websites of the early part of this decade with long load times, intros and techno pumping in the background? The first time you visit the website, it is considered cool. The 10th time you visit the website, it is painfully annoying. If you are planning to design an impressive website, then you should pay special attention to the long-term benefits/consequences of using certain images, animations, music or sound effects. If you want to play it safe, stick to static images. If you really know your niche, then feel free to take it a few steps further with music and rollover effects. Avoid building websites entirely in flash for a variety of reasons.

4. Contact page: To build the trust factor of your visitors and your potential customers, you should always make sure that your Contact Us page is supplied with current information including your company name, physical address, official and mobile telephone numbers, e-mail address and your company’s website address. A contact form can also be helpful if you want to avoid spam. Your contact page should be easily accessible from the homepage, and make sure you include that phone number. Believe it or not, it is one of those credibility pieces that separates you from the fly-by-night foreign operations most online buyers fear most. With that being said, do not post your personal cell phone numbers or your residential numbers, or you might be surprised at what time of the night people call in.

5. About Us Page: This page will help define your brand and build a standing relationship with your potential customers. They will get to know who you are and where you stand within your industry. This is also the perfect spot to display testimonials. There is no marketing medium more powerful than person-to-person selling through referrals. In many cases, your About Us page is the deciding factor for experience buyers.

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