Small Business Website Marketing Tips and Tricks

Posted by | October 26 | Digital Marketing & Strategy

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Marketing tips and tricks are quite essential for any kind of business, whether conventional bricks and mortar or electronic. No matter what your business model, everyone can benefit from good marketing strategy. When you hunt for website promotion strategies online, you can quickly find yourself inundated with options. Don’t be perplexed. First, understand that not all strategies found on the internet will work for you. What you need to do is review several strategies available, by reading through case studies, blogs, testimonials, and even online videos. You would be surprised how much inspiration is at your fingertips. This post will explore the tricks and strategies you will want to consider in order to make your website a success.

Website Marketing Tips and Tricks: Your website is the index of your business. People get to know about who you are, what you do, and how authentic your business is through your site. In other words, your website is your first and only impression in most cases. With that in mind, you will want to make sure your website is professional and easy to navigate. Think about it. Would you want to put advertising into a website that is unappealing? Make sure you get honest feedback from people you can trust, and act on their suggestions. If your website is so-so, don’t even bother promoting it because it will hurt you more than it will ever help you.

1. Take inventory of your business: It is always a great idea to take stock of what you are doing and what your objectives are. Start by asking yourself a series of relevant questions. What kind of industry are you in? How would you measure the objectives of your business? Who are your ideal customers? How is your website going to be useful to them? Are you an online store? If yes, where will you be able to find your customers? Which forums/blogs are centered around the products you sell? Measure your business, its popularity and stand in the virtual world. Once you know where you stand, it is much easier to craft a marketing plan.

2. Find your target customers: In the online world, you need to sharply focus on your ideal clients. There is a lot of emphasis on hits and visitors, but all we care about at the end of the day is qualified buyers. They are the ones who will make you or break you. Unwanted visitors don’t really help us. The bounce rate or rate at which customers exit your web pages should be minimal. For that, you need to get quality leads who will spend time surfing your pages. Whatever your advertising medium, most data companies and credit bureaus will sell you highly targeted lists based on geography, education levels, estimated income levels, age, and countless other factors.

3. Gain trust among customers: Think about your own online buying experiences. You know the flash of caution you get when you visit a dated or poorly constructed website. You really think twice about providing a credit card number to a website that does not look trustworthy. Clearly credibility is key when selling to strangers. You may have a sterling reputation and sell the best products on earth, but if your website looks like a fly-by-night operation, you won’t achieve the sales potential your company could otherwise have. To build trust, it is important to engage your customers. Run a blog or forum that talks about your product, or facilitates discussions about similar products in the marketplace. Discuss without bias. State the pros and cons and try to look at things as a customer. When your customer believes that you can be trusted as a store, he or she will not only buy from you, but they may become one of your best free salespeople. If you are marketing a product, your website needs to sell the product in a way that should attract and impress your customers. Another way to build credibility is to encourage customer reviews, both positive and negative. It might sting a bit to receive negative feedback, but remember that it is for the greater good of your company as it forces change for the better.

4. Analyze your competitors’ business strategies Your competitors are not your enemies; they are your best marketing examples. Try to analyze what your competitors are doing. You can easily use search engines to determine who they are linked to and where they appear. Your job is simple: just become a copy cat, and don’t worry about reinventing the wheel. The most important thing to understand is their approach toward customers. Follow in the foot steps of your competitor. Be genuine and authentic in your approach, and never blow your own horn. Customers don’t like to be “sold,” as good service should be self-evident.

5. Brand your business with social media: If you are a brand new business, you probably don’t have a lot of money, but you do have time to invest. Social media is the best marketplace to sell your product/service without incurring overhead. It can help you build your brand too. The important thing to understand about social media is that you are basically building an audience that you can connect with 24/7. What can be better than that?

6. Engage in conversations: This is not only easy, but it is the best thing you can do to build a reputation for great service. Conversations are nothing but responding to your customers on time with a positive response to their queries or doubts. Try to participate in conversations that involve your niche on blogs and forums. Show that you are an expert in your field. Never do self-advertisement, because people can become cynical very quickly. Play a neutral role in helping your customers learn about the various products/services in your industry.

While we mostly focused on high level strategy, the practical applications become evident when you start searching around for industry forums, Facebook fan pages and competitor websites. Simply bookmark the websites you see, and read through the discussions. The inspiration alone will energize you with new and different ideas you can apply to the concepts you see. Remember, promoting your business is supposed to be fun and enjoyable. Always stay positive and polite, and the revenues will follow.

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