Web Design with Content Management Systems and SEO in Mind

Posted by | October 30 | Digital Marketing & Strategy, Search Engine Optimization – SEO, Web Design

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Your website is your simplest and most effective way to inform your customers about your offering. A great design is a necessity, but you have to consider the practical applications as well. So, you need to design your business website with continuous editing in mind. Since website maintenance can be costly in the long run, content management systems have become the new standard for website purchases in the last few years. Designing an ordinary HTML web page is easy, but creating pages for a CMS like Joomla, Drupal, WordPress or other systems can be a different animal altogether. The great thing about CMS systems is that they can also help you with SEO optimization techniques.

Web design is an art of presenting your website’s content well, while Search Engine Optimization on the other hand, maximizes the visibility of web pages in search engines. To put it plainly, both are equally important for a website’s overall success. In this article, we will focus on the importance of both SEO and CMS systems as you are putting together your website design.

1. Proper Use of Imagery While Designing

Images are great, but you don’t want to go overboard, for a couple of reasons. First, consider that Google reads text, not images, so to a search engine who treasures text content so highly, it makes sense to keep images to a necessary minimum. There are ways you can make images work for you, but we will cover that in the next pointer. Another reason for leaning more toward text than imagery, is that images take more time to load, and load time for entire pages is becoming more of a factor to Google’s ranking algorithm. Think about websites like Wikipedia, that practically dominate the top spots in Google. What does the image-to-text ratio on their pages? Remember, the website is supposed to look good as well, so it should not be a sea of text either. The text vs. image debate does require balance, so just use your own best judgment.

2. Implement “title” and “alt” Attributes

You might have seen title and alt attributes while surfing any website, but many of us are not aware of its importance. The title attributes are used as the title of the post while alt attributes are used in the image tag. Both of these are equally important to let search engines understand the title and the image of the post. Remember, the more topic focused attributes you can add to your page, the more relevant it appears to be to search engines.

3. Importance of H1 Tags

There are mixed views on the importance of H1 tags, also known as headers. So, what is the reason behind using H1 tags on a web page? H1 tags are used to emphasize the importance of a title on a web page. It is best to only use H1 tags once on a page, as they lose their importance to bots if you overuse them. Also, when creating a page title, don’t just use something meaningless like “Welcome to Company Name” or “About Us.” Incorporate valuable keywords into your headers that describe the content on the page.

4. Try Content Management Systems

If you don’t want to mess up with search engine optimization at the source code level, then give content management systems a try. Content management systems (CMS) like Joomla, Drupal, PHP Nuke and WordPress are all great options that let you set up your web pages accordingly. Most of the CMS driven websites and blogs are already SEO equipped, making page optimization very easy.

No matter which route you pursue, SEO expertise is going to be critical to the overall success of your website. We hope you find these tips useful as you look for professionals to build your next website.

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