Social media marketing is the hottest thing in business today. And there is no better place to do it than on Facebook. Nowhere else will a business get the kind of exposure that Facebook has the potential to provide.
A Fan Page is More Than a Profile
If you are on Facebook as an individual, you know all about creating a profile and may think that just creating a new profile for your business is the way to go. But it doesn’t work that way. In the first place, Facebook says you can’t do it. The terms of service say “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.” If you violate this rule, Facebook will shut you down and all your contacts will disappear. Clearly they take it seriously. Shifting focus to the positive aspects, a fan page offers far more in the way of business friendly features than a simple profile. That brings us to the main point of this article.
Reasons Why Your Business Needs a Fan Page
- It’s free – and any free marketing tool that has such potential is something not to be missed.
- A profile has a limit of 5,000 friends. But a fan page has no limits and you can keep adding friends as your business grows. Consider the many ways you could influence buying behavior if you were connected to your fans 24/7/365.
- Facebook is now the second most popular site on the internet, and it gets crawled frequently by the most popular site (which would be Google, if you haven’t already guessed). That means your fan page will give your business a nice boost when it comes to search engine results.
- It is an easy way to communicate with your target market. You can update the status of your fans and this will appear in news feeds.
- You can use the fan page to promote events and special business offers.
- You can create your own page designs so that your page stands out from the crowd. Facebook’s version of HTML, called FBML makes this easy to do.
- There is no limit to the number of photos and videos you can add. You can keep all your promotional material in one place with no need to remove old, but still relevant, material to make space for new additions.
- Facebook offers a host of tools for promoting your fan page. That’s right, they are on your side. They want businesses leveraging Facebook as a marketing venue.
- A fan page can become a channel to drive traffic to your website. Sometimes business will run Facebook promotions exclusively to test the responsiveness of their fans. Give it a try. You might be surprised by the results.
- The most important difference between a profile and a fan page is the administration rights a user has. Facebook has recently overhauled some of its systems and procedures and it is now easy to access all kinds of useful information about user activity on your fan page. You can generate demographic reports on those who come to your page, the volume of “likes” you receive for a predetermined period, see which all posts get the most positive reaction and easily access all the comments that have been posted. This makes understanding your markets and the type of people who come to your page simpler.
- With a fan page you can embed “like” buttons and other plug ins which you cannot do with a profile.
It’s Simple to Do
With all this functionality, and the fact that it costs nothing, creating a Facebook fan page is something every business, irrespective of size, should strongly consider. Granted, there are some business models this might not work for, but the vast majority of B2C business models can greatly benefit from it.