When creating an E-Commerce website, your goal is to attract visitors, but it doesn’t stop there. Once you get them to your site, your mission is to get them to take action, make a purchase, and then provide their credit card information and submit the order. Each of these tasks takes work to accomplish and you must pay attention to each one. Surprisingly, a large percentage of visitors will abandon the shopping cart before completing the transaction, so you want to make sure you do some hand-holding through every step of the way.
(more…)