6 Easy Steps to Plan Your Design Portfolio

Posted by | May 23 | Digital Marketing & Strategy, E-Commerce Websites, Web Design

It is very important to have an online design portfolio. This is the place where your potential clients can have a look and read about you and the type of output you are capable of delivering. Some things to remember when building your online portfolio are the organization of the portfolio itself, uniqueness and the content. Listed in this article are 5 easy steps that anyone can follow when planning a very effective and useful design portfolio.

1. Preparation

Since the portfolio would be all about you, it is best to present yourself in the best way possible and it can be achieved through good preparation. Preparing your portfolio should be an essential piece of your professional web development especially when you are starting out with your business. Try to see your online portfolio as a tool for your learning experience.

2. Planning

When making an online design portfolio, it is important to plan strategically to make yourself more presentable to prospect clients. You could start your planning by asking yourself about what kind of people or clients you normally work with every day and asking yourself about the kinds of work you feel you are most skillful at. Describe yourself in a way that would best fit who you are. That way a client would have a sense of what your character would be even before they meet with you. You can also indicate in your portfolio the type of work you would really want to do. Whether you are looking for a job or starting your own business and looking for potential personal clients, these are some of the things that you should think about while planning the content of your portfolio.

3. Target Audience

Setting your priorities is important when making an online portfolio. In order for this to be effective, you must first put yourself into a situation where you would ask yourself who your target audience would be. Whether you’re trying to get a job in an agency, or simply working as a freelancer, it is imperative to know what you really want to do so that you can then design your portfolio to attract attention from the people that you would want to do business with.

Showing your potential and the exemplary work on your portfolio attracts job employers. While showing detailed explanations of the type of work you do and how it would benefit businesses would surely attract clients who are looking for designers that are working freelance.

4. Logo and Tagline

When creating your online portfolio, it is always a good thing to leave a space where you can put your very own logo and tagline. These things are very important to your portfolio since they would be the things that prospects would quickly remember you for. So in this step, it is imperative to be very unique so that potential clients could quickly identify you by your logo.

5. About and Contact Page

Your online portfolio must also have a purpose specific to what you really want to achieve. A good About Page can build a sense of trust with the client so it would be important to put a lot of good content on that page. Your contact page should also be as important as any page on your online portfolio since this is the part where they could reach out to you. Make this page presentable and interesting. Paying attention to little details won’t hurt your design portfolio.

6. Blogging

This method can be beneficial to you if you pay a little more attention to it. Maintaining a blog site can be a bit tedious, but it would surely help increase the traffic flow to your online portfolio.

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