How Blogging Can Help Your Website

Posted by | November 18 | Digital Marketing & Strategy, Social Media, Web Design

Does your website have a blog? If not, you are missing out on the major SEO benefits of blogging. Blogging helps your website in many ways, from providing fresh content to adding to your internal linking. Read on to learn the top five benefits of blogging for your website.

1. Fresh Content

One of the main benefits of blogging for your website is that it creates fresh content. Search engines such as Google boost the rankings of websites that have updated content, which means that blogging directly contributes to SEO.

2. More Pages

When you blog, each blog post provides you with another indexed page. Search engines treat these as individual web pages, which means that for every blog you post, you have another opportunity to use keywords to maximize your SEO.

3. Internal Linking

Blogging is also great for building internal links. Back links are another crucial element of boosting your rank in search results, but these links need to be high quality and occur naturally. By adding high quality content to your blog, you will boost SEO through internal linking.

4. Social Sharing

Social sharing is another major SEO benefit of blogging. Regularly updating your blog provides you with original content that you can share across social networks. This will expand your presence in search results as well as your reach.

5. Brand Credibility

Finally, blogging is an important tool for building brand credibility. Essentially, your blog is where you show that you are an authority on your industry. This tells potential customers that they can trust your brand.

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