Holiday Gifts: The Impact of Wearable Technology on the Future of E-Commerce

Posted by | November 12 | Digital Marketing & Strategy, E-Commerce Websites, Web Design
Samsung Galaxy Gear S

Samsung Gear S

With reports ranging from 27-52 million total global wearable shipments by the end of 2014, wearable tech could potentially be the hot holiday gift this year. The first of three topics of  our Portland Holiday E-Commerce Forum, the impact of wearable technology on the future of e-commerce and other industries is hotly debated. The questions that are often raised are “how will wearable tech impact web design?” and “how can wearable tech be applied to e-commerce?”

User interaction design must be fined tuned to deliver the most valuable content. 

Following the trend of minimalist design, the “less is more” approach will be a necessity in designing for wearable interfaces for maximum impact. Since wearable tech interfaces are only about the size of a saltine cracker, space must be used effectively.

User interaction design must be fine-tuned to deliver the interactions that matter most to customers such as product images and checkout pages. In order to have successful wearable website design, there must be increased sensitivity to the most important elements of every page. Since only the most important information can be shown, text size should be large to be legible.

 In terms of e-commerce applications, wearable tech could potentially become the ultimate push notification.

Rather than rummaging through your pocket for a smartphone, wearables are on you. Screens will only be a quick glance away. Since wearable devices are only a glance away, there is great opportunity to capture shopper interest at opportune times. With instant access to users’ attentions, wearables can send notifications based on geo-location. Applying this to commerce-specific instances, when customers are show rooming products in a physical retail location, e-retailers could could send notifications/coupons/offers to win the sale. User-generated wearable data could also be used for customer rewards programs. For example, rewards could be given based on how much time you spend working out, how many steps you take, and even how much time a customer spends in a physical retail location.

However, in order for wearables to take hold, they must not only deliver valuable content to users, but also the content must have added value from being delivered on a wearable device. We are still in the early days of wearable tech adoption and the future impact of these devices is still up for debate.

Learn more about the impact of wearable tech on e-commerce at our Portland Holiday E-commerce Forum.

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