Tips to Reduce Shopping Cart Abandonment

Posted by | September 28 | Digital Marketing & Strategy, E-Commerce Websites

Online shopping has pretty much become a norm, and the retail industry comfortably straddles both web and mobile sectors. However, the retail industry still continues to suffer from the bane that is shopping cart abandonment – where shoppers add items to their cart, but leave the site without completing the purchase. The average rate of abandonment this year has been 68%. As more and more users turn to online shopping, this rate will only increase if retailers do not take the necessary steps to improve their customers’ shopping experience.

shoppingcart-infographics

This infographic highlights the main causes of cart abandonment, and provides tips that online retailers must follow to reduce the frequency of cart abandonment on their sites

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