Online shopping has pretty much become a norm, and the retail industry comfortably straddles both web and mobile sectors. However, the retail industry still continues to suffer from the bane that is shopping cart abandonment – where shoppers add items to their cart, but leave the site without completing the purchase. The average rate of abandonment this year has been 68%. As more and more users turn to online shopping, this rate will only increase if retailers do not take the necessary steps to improve their customers’ shopping experience.
This infographic highlights the main causes of cart abandonment, and provides tips that online retailers must follow to reduce the frequency of cart abandonment on their sitesForix+
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