Sexyhair

A Mobile-­First
Brand Experience

Why Mobile-First Matters Most

Sexy Hair came to Forix with the idea of creating a brand-building ecommerce platform that could connect better with its customers. When we discovered that mobile customers comprised of more than 50% of Sexy Hair’s user base, we developed a truly mobile-first ecommerce platform that is built from the ground up to deliver seamless brand and product discovery on any device.

The Challenge

Sexy Hair’s success is driven by an international network of salon owners and brand ambassadors that champion their extensive line of hair care products. Forix was asked to build an online brand building and ecommerce experience that could capture and nurture Sexy Hair’s customer base and compliment their established retail network.

Approach

One of our first steps with any project is to understand the target users’ needs and preferences. In our initial analytics review, we discovered that year­ over ­year Sexy Hair’s mobile user rate has grown 30%, outpacing industry averages. With more than 50% of Sexy Hair’s user base comprised of mobile customers, we developed a truly mobile -first ecommerce platform that is built from the ground up to deliver seamless brand and product discovery on any device.

Results

  • 37%

    Mobile Conversions Up 37%
  • +12%

    Mobile AOV Up 12%
  • 31%

    Average Time on Site Up 31%

PROOF

We have some amazing custom integrations that will help us match the ongoing demand and reach mobile customers. With our new site, we are equipped with the tools we need to provide a captivating brand experience.
– Jill Pauley, Marketing Manager of Sexy Hair.

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