Have you heard of Google Wallet? If you haven’t yet, you will soon! With this new technology, Google is making it easier for consumers to make purchases on the go. Google Wallet allows you to store your credit cards, gift cards, loyalty cards, and even event or plane tickets, all on your mobile device.
Google Wallet Basics
Google Wallet is an app on your mobile device. With this app, you can store all of the information that you would normally store in a regular wallet. Using near-field communication, or NFC technology, you can make a contactless payment in which you simply tap or wave your mobile device near the payment terminal and then key in your PIN to pay. While only some devices currently have NFC, this number is expected to rise.
Google Wallet also allows you to use the Buy with Google button on both Android apps and mobile sites. This means that you can purchase via mobile quickly and easily. In addition, Google provides maximum security for Google Wallet. This includes constant fraud protection as well as Google Wallet Purchase Protection, which disables the your Google Wallet app if you lose your phone or it is stolen.
The Future of Google Wallet
Is Google Wallet the future of consumerism? Despite its ease of use, it does face certain barriers. While Google has teamed up with a wide range of partners in both the financial and retail sectors, it does have competition from Isis, which is being developed by AT&T, T-Mobile, and Verizon. However, as more phones adopt NFC technology, Google Wallet will likely begin to rise in use and expand in marketing strategy.
It’s a growing trend that is predicted to be the future standard payment system. What do you think about Google Wallet?