Optimizing For Maximum

The Need for Efficient Scaling

Dakine is a company specializing in outdoor clothing and equipment for alternative sports. Needing a partnership with a dependable agency that could see around corners and focus on rapid scaling to cope with their growth, Dakine worked with Forix to help achieve their goals.


  • 6x

    Increase in Retail
  • 2x

    Increase in Mobile Revenue
  • 2.9x

    Increase in Unique Purchases

The Challenge

Dakine’s eCommerce site was hampered by a dual-CMS implementation that had many bugs. The requirement of updating content on two separate platforms while accommodating for dependencies between them was extremely difficult to manage. This coupled with a site design that wasn’t mobile-optimized left much to be desired.


Forix conducted a deep system evaluation to determine how it could help optimize how Dakine manages content throughout their system and process. With a clear plan, Forix streamlined the system into a single CMS and also updated the frontend with new responsive designs and improved on-page SEO capabilities.

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