Optimizing For Maximum
The Need for Efficient Scaling
Dakine is a company specializing in outdoor clothing and equipment for alternative sports. Needing a partnership with a dependable agency that could see around corners and focus on rapid scaling to cope with their growth, Dakine worked with Forix to help achieve their goals.
6xIncrease in Retail
2xIncrease in Mobile Revenue
2.9xIncrease in Unique Purchases
Dakine’s eCommerce site was hampered by a dual-CMS implementation that had many bugs. The requirement of updating content on two separate platforms while accommodating for dependencies between them was extremely difficult to manage. This coupled with a site design that wasn’t mobile-optimized left much to be desired.
Forix conducted a deep system evaluation to determine how it could help optimize how Dakine manages content throughout their system and process. With a clear plan, Forix streamlined the system into a single CMS and also updated the frontend with new responsive designs and improved on-page SEO capabilities.