Simplifying Site Flow
User Friendly Design Putting Customers First
Glory Bee has supplied honey, sweeteners, and other quality ingredients to natural food markets and stores for over 40 years. Using a Magento Enterprise core, Forix developed an all-in-one solution with better control for managing content, products, and promotions.
As the Pacific Northwest’s largest distributor of honey, GloryBee needed an ecommerce site to help grow their markets. Their old sites were terrible to manage: 7 different domains that forced the user to leave the main retail or wholesale site to browse different product categories. With this setup, it was difficult to track their customers’ paths to purchase. GloryBee was also losing wholesale leads due to a complicated wholesale application process.
Our approach to GloryBee’s site redesign was first consolidating content and domains for easier management. We also included fully responsive design and a simplified wholesale application process to ease customers through the various conversion funnels.
30%Increase in Retail
- Drastically Reduced Site
27%Increase in Wholesale
GloryBee was using an outdated ecommerce software that was requiring more and more hours to keep running. After a nationwide search, we chose Forix to completely rebuild our site from the ground up. Forix went above and beyond to ensure our new site launched on time and on budget, could handle our complex pricing structures, and looked great on screens of all sizes.
– Eric Engelstad, Marketing Technologist at GloryBee